The book, Baby Sense™, has quickly risen the ladder of baby care bestsellers. Based on the success of the book, the company Baby Sense™ (Pty) Ltd was established in 2004. The objective of the company is to provide quality calming baby care products and services for parents of babies, based on the sensory principles outlined in the Baby Sense™ book. At Baby Sense™, we know a baby develops best when she is calm and rested. However calming a baby is not always easy and sleep problems occur in more than 50% of babies. Since parenting is the one vocation in life for which there is no training, feeling isolated or out of depth is a feeling most moms experience at some stage in the first year. The Baby Sense™ website is designed to support you during this time, offering useful articles and invaluable tips on parenting 'the sensory way'. Go to the community room to link up with moms who have similar problems or post a question to our experts. The authors of Baby Sense™, as well as other baby care experts, frequently offer talks and workshops on various subjects. For dates and times of these talks and the annual Baby Sense™ seminars, go to the page on talks and workshops. Specially designed products for calming and promotion of sleep have just been released. Go to our Baby Sense™ shop to see the exciting range.